Prevent your customers from leaving the shopping cart
The good news about shopping cart abandonment – when a website user leaves a shopping cart without completing their purchase – is that that 63% of abandoned merchandise is potentially recoverable. The bad news is that the abandonment rate is increasing, with current estimates showing that 70% to 80% of all online shopping carts are abandoned, amounting to roughly $4 trillion in lost sales.
We’ll tackle how retailers can reduce
shopping cart abandonment or recover some of these abandoned sales in a
bit, but first we want to review the key reasons shopping carts are
abandoned in the first place.